Me, Sarah and Kelly have decided to begin a long running venture to produce and create a fashion and beauty photography magazine for up and coming photographers from the United Kingdom and abroad. It's a massive idea and is going to take a lot of effort, dedication and support from one another, but I think when we eventually get round to collating and printing our magazine, it will be super beneficial to our CV's and will help us a lot with future career opportunities. We also wanted to help support upcoming photographers to get their work published, as we know how difficult this can be.
We began to decide how we would prefer to present our magazine and front cover, we decided upon a simple and elegant cover where it would just contain our magazine title, with the issue name or number, and the highlighted image from all the submissions. This is just a template and will be changed later on, nearer to the printing process. The image is of Kate Moss, for a magazine, and obviously will not be used in the actual magazine. It is for experimental purposes only.
We began to think about social media and how we will begin to attract a target audience of creative people, as well as people simply interested in photography and fashion. We began following creatives on Twitter and Instagram, and connecting with them to encourage them to send us their best work relating to the theme. We gained a lot of exposure, especially off Shooting Beauty in London, who are a popular photography workshop host.
Our first meeting consisted of us looking through the recent submissions, deciding who was going to write what, as well as what articles and advertisements we were going to include. We began research by looking at some magazines that Sarah had brought over from London; SICKY, Bricks Magazine, Schlön and CK Fashion Book. All of these magazines are well known but not huge, with Bricks being in its second issue and North West based.
The theme for this issue is "Contrast", so we looked through the submissions and decided which were of a good enough standard and related to the theme well enough to consider. We have also had a lot of interest with companies wishing to advertise with us for a small fee, which would go straight into funding for printing and distribution of the magazine. Some companies had an interest business idea, but unprofessional images to match, which would bring down the overall tone of the magazine.
We began to work in InDesign to create a strong logo for our front cover. We also planned what image would be on the front cover of the magazine, as it is the first thing the viewer sees, and determines whether they purchase the magazine or not. Our logo is sleek and draws in the viewers attention quickly due to the use of upside down lettering.
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